July 14, 2010

Behind the Scenes: Old Spice

video
VIDEO #105
Today we wrapped the great old spice campaign. It was pretty amazing to see the feedback from around the world and reply with instant videos (which at one point crashed youtube) to the public which included replies from ABC, NBC, NPR, NYTimes, tweets from Twitter itself, Washington DC reps, celebs like Demi Moore, Alyssa Milano and Christina Applegate and of coarse, the regular Joe Public. A pretty cool experience and lesson in today's successful marketing strategies. Oh, ...I'd like to add, I've been a Spice Guy for some time now and I agree, it has aided in attracting the female muscle in sensitive lady noses my way from an early man age. Thanks Old Spice.

No comments:

Post a Comment